The Shortest Distance Between Two Points, or How I Learned to Love Efficiency

The Shortest Distance Between Two Points, or How I Learned to Love Efficiency

I didn't have time to write you a short letter, so I wrote you a long one.

-Mark Twain

This quote is one that stuck with me for quite a long time.  What's the punch line implied here?  Simply that editing, and revision, and the thought process of knowing what to eliminate and what to keep, is hard work.  It takes time and experience.  Anyone can write a 1,000 word essay, but can you convey the same content and message in 500 words?  That's the difference between an amateur and a professional.  Concision.

The other day I was sitting in my car looking at the odometer.  There are over 181,000 miles on my Nissan Pathfinder.  I bought it in summer 2013, pre-owned, of course with about 33,000 miles on it.  That means that in five years, I've traveled 148,000 miles in that lumbering beast of an SUV.   As much as I love that truck, averaging 29,600 miles per year is undesirable.  The mileage has been almost all business related, because when you are in a startup mode with a small law practice you have to hustle.  You drive to where the work is.  You make house calls.  You do the road work. 

The Importance of Social Impact for Startups & Creators

The Importance of Social Impact for Startups & Creators

Defining your project's value proposition is a key part of your business strategy.  What's a value proposition?  Quite simply, your company's value proposition is a clear and concise statement of what your business does (product or service) and what problem that solves for the customer.  Stated another way, you are telling your audience: 1) what benefit you provide; 2) to whom you provide that benefit and 3) how you provide the benefit in a unique way that differentiates you from your competition. 

Yesterday, I read a great article about the importance of emphasizing the social impact of your business and how it can benefit you in three ways: 

Creators: Define Success First!

Recently, I had the good fortune to speak to a room full of young, aspiring entrepreneurs about my professional journey. I hoped to draw some parallels for them to follow, to the extent that those parallels could aid them.

The first part of the session was a 60 minute prepared talk about the initial hurdles that young startups face from a legal standpoint. Following the discussion, there was a question and answer segment, and I was asked the following question by the host:

“How long did it take you to achieve your success?”

This very question is asked of businesspeople all the time in interviews. It is a question that you really should answer with another question.

Thus, I responded to my counterpart: “How you define success?”