The Talk That Started It All....

The Talk That Started It All....

If you haven’t seen this, allow me to show you what turned out to be a transformative experience for me that launched the book, my solo law practice (Tuk Law Offices), a multi-day music festival (the now dormant Allentown JazzFest), a very good musical adventure (The Bryan Tuk Complex), four recording projects (Liftoff, Life in High Gravity, and two you don’t know about yet!) , a teaching studio (grooveKSQ), and a podcast (CRE8Rconfidential). Whew. 2014 was the beginning of a extremely fertile time for creative projects that is still running full throttle.

Five years ago, I gave a TEDx talk. At the time, in 2014, it presented a unique challenge. Up to that point, I usually presented information to groups of people in two ways: 1) I usually spoke from prepared notes, or 2) completely extemporaneously with some idea of the theme, and then some improvisation on the expansion of those themes. Here’s the catch: neither of the scenarios would be memorialized in the way that the TEDx talk would be, where people would view it years later.

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For someone who came up as a musician, working mostly in a collaborative environment, writing is a huge change in the way that I work. Usually there is a bass player or guitar player to lock in with, or a singer or keyboard player to contend with, but not when you are sitting behind a keyboard attempting to sting sentences and ideas together.

Writing is solitary. It is a blessing and a curse all at once. There’s no one to interact with creatively, until you have a manuscript done and show it to a trusted member of your inner circle. You have total freedom. That lack of structure certainly does not mesh well with all personality types. If you can’t sit down and put out 500 or 1,000 good words more or less at will, you are going to have a tough time producing anything of significance.

Even when the essay or opinion piece or book in this case is published….who the hell is reading it? You never know until someone sends a contact back to you in the form of a photo, or a text or a social media post that they picked up a copy. That is a good feeling.

Then the good feeling yields to worry. Worry that the work you have put into the project justifies that person’s time and investment.


If you have decided to purchase my little survival guide, I am looking forward to hearing from you. What did you like? What should be expanded? What should be shortened? What challenges have you faced with your startup that you would like to see addressed?

In starting to think about prepping for the Second Edition which I am targeting for a Spring 2020 release, I have my own ideas about what new content will appear, but your perspective is always welcome, because after all, this book is for you!